The NIKE Air Max 90 celebrates its anniversary
The most popular model in its typical silhouette celebrates its anniversary in 2020 – the ultimate sneaker classic will be 30 years old. The Air Max 90 was the third model in the series after the Air Max 1 had already been launched back in 1987 and is still to this day one of Nike's most popular sports shoes with its numerous variations. The designers focused on the visible Air window and enlarged it to allow the Air Element to absorb even more gas and improve cushioning. The fact that they created a design that was enthusiastically received by sneaker fans worldwide proved to be a real stroke of luck. In addition to the unbelievable comfort the shoe offered, it turned out to be a real highlight and is still celebrated today as a cool lifestyle shoe. It also became an absolute icon thanks to its infrared design, an upper material mix of grey-black leather, white mesh and bright red or orange accents. Large-scale marketing and advertising campaigns with sports stars of the time, such as six-time Hawaii Ironman winner Mark Allen or tennis celebrity Andre Agassi, contributed immensely to the popularity of the "Nineties" and made it an unbeatable must-have that definitely deserves a place of honour in your sneaker collection.
The perfect streetwear classic – NIKE Air Max 90
Although it was originally created as a pure sports shoe and still performs outstandingly well when running or in the gym, this classic sneaker with its striking design has established itself as a real statement for your streetwear outfit. You can combine the Air Max 90 with anything, boyfriend jeans or skin-tight leggings and with wide cargo pants as well as with a suit in the office and thus show not only your passion for edgy sneakers but also that you really know something about fashion. What makes the "Nineties" so special and unique are new features like supporting, colour-contrasting inserts on the sinkers, which reappear at the window of the Air-Element and border it. In the same design the NIKE-Air logo is located at the back of the heel. The unmistakable swoosh, the trademark of NIKE, is emblazoned on the side of the shoe as always. Today you can get the Air Max 90 in countless colourways and crazy materials. And the great thing is: The cult sneaker is available for the whole family.
A real masterpiece in retro-look – NIKE Air Max 90
This NIKE Sneaker presents itself in many different styles and your favourite shoe is definitely also included. The NIKE Air Max 90 Lea presents itself as a cool ladies sneaker in soft colours – powdery rosé is especially trendy. Of course it features the classic Air Max heel element and the cushioning outsole with the waffle pattern for excellent traction and stability. With an even softer, more responsive foam midsole, the NIKE Air Max 90 Essential gets a functional update and lets you shine during your daily running workout. Especially for kids, the NIKE Air Max 90 LTR presents itself with an Air-Element which is optimised for growing feet and offers more space for the toes in the front area. The NIKE Air Max 90 Ultra 2 inspires with an ultra-light sole and streamlined look. Whichever model of the series you choose, with the Air Max 90 you get a sneaker with an original design that always gives you the best possible comfort.