Now
Dropping Today
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
A stylish revelation
Chiara Biasi co-created by ABOUT YOU
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ABOUT YOU x Chiara Biasi
Designer and influencer powerhouse Chiara Biasi is back with her second collection. Full of staples and pieces that will effortlessly elevate your entire wardrobe – all with a hint of playful 2000s nostalgia. Get inspired by the Milanese it-girl and explore statement styles that range from romantic to rebellious here.
Futuristic allure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces their latest collection that merges everyday athleisure, tradition, and street-style trends. The range features a premium feel with quality materials and bold prints, ensuring each piece showcases a departure from the club's traditional colours. Stay ahead of the game with pieces designed for the perfect fusion of fashion and function.
New tendencies
LeGer by Lena Gercke
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LeGer by Lena Gercke
Introducing LeGer’s latest collection – New Tendencies. Embrace the upcoming days with a wide selection of transitional pieces, like cozy knitwear, dresses, shiny leather-look pieces, puffer jackets, and coats. Are you ready to bring your look to a whole new level?
Express yourself
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
Fashion designer Marina Hoermanseder launches her new collection and it’s all about having fun with your style, expressing yourself, and making statements. Elevate your everyday outfits with playful cuts, pops of bold colour, extraordinary fabrics, and of course: the iconic gold buckle, which gives each piece a special add-on. Discover the stand-out pieces here.
Cozy Elegance
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colours, and lots of cosy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favourites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colours, and lots of cosy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Truly iconic
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae's latest RÆRE collection once again mirrors her personal style – featuring a beloved playful elegance and modern-day sophistication. Think everyday classics with a contemporary twist, giving everyone the opportunity to show up with confidence. Explore the collection to find your new day-to-day favorites and take your style to the next level.
Style crush
Emili Sindlev co-created by ABOUT YOU
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ABOUT YOU x Emili Sindlev
We’ve all had a style crush – Danish stylist and influencer Emili Sindlev will be your next one. Celebrated for her playful and eccentric style, she takes her creative genius a step further by unveiling a second collection. From cosy staples to beloved street-style pieces to occasion-ready attire, Emili Sindlev's curated collection is warm, urban chic, and expressive.
Signature style
Toni Garrn co-created by ABOUT YOU
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ABOUT YOU x Toni Garrn
Supermodel and icon Toni Garrn introduces her premier collection co-created by ABOUT YOU, mirroring her signature off-duty style: chic, stylish, and timeless. Discover your coveted 'cool girl' look and transition effortlessly from day to evening. Shop the iconic collection here!
Cool girl class
millane co-created by ABOUT YOU
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millane
Hey, Millane here! I am finally launching my new collection. Are you ready to bring some cool girl class into your wardrobe? The collection mirrors my personal style and combines feminine elegance with street style: a blend between edgy and glamorous, with modern undertones – all wrapped in a timeless colour palette. Check it out!
Sweet dreams
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.
Missed
Last Drops
Explore the latest collection
florence by mills co-created by ABOUT YOU
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florence by mills exclusive for ABOUT YOU
Introducing the latest collection with Florence by Mills, the brand of actor Millie Bobby Brown, featuring easy-to-wear transitional pieces ideal for layering. Inspired by fresh transitions, the drop features a versatile colour palette with dark olive shades and the brand’s signature lilac. Discover pieces that will add a whole lot of fun to your daily wardrobe.
Bold beginnings
LeGer by Lena Gercke
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LeGer by Lena Gercke
Introducing the latest LeGer collection – modern styles mixed with a 90s influence. Take your look to new heights with a mix of transitional pieces like light jackets, bandeau tops, metallic pants, and a range of cool denim styles that are designed to flow with your day-to-day style. Explore the new collection here!
Coastal elegance
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Fashion designer Guido Maria Kretschmer's latest collection pays homage to the wild beauty of the Welsh coast. Featuring occasion dresses, breezy knits, and elegant everyday pieces highlighted in oranges, reds and sage greens. Discover the charm of these coastal-inspired designs, crafted with love and appreciation for the uniqueness of all women.
Coastal elegance
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Fashion designer Guido Maria Kretschmer's latest collection pays homage to the wild beauty of the Welsh coast. Featuring occasion dresses, breezy knits, and elegant everyday pieces highlighted in oranges, reds and sage greens. Discover the charm of these coastal-inspired designs, crafted with love and appreciation for the uniqueness of all women.
Sunset inspired
Guido Maria Kretschmer Curvy Collection
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Guido Maria Kretschmer Curvy
Fashion designer Guido Maria Kretschmer’s latest collection is inspired by the romantic sunsets at the Cornwall cliffs in England, creating a feeling of nostalgia for long, warm evenings. The soft sunset colour palette, floral patterns, and airy fits convey the feeling of freedom and lightness reflected in the collection.
Sunset inspired
Guido Maria Kretschmer Collection
Exclusive only with us
Guido Maria Kretschmer Women
Fashion designer Guido Maria Kretschmer’s latest collection is inspired by the romantic sunsets at the Cornwall cliffs in England, creating a feeling of nostalgia for long, warm evenings. The soft sunset colour palette, floral patterns, and airy fits convey the feeling of freedom and lightness reflected in the collection.