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7 for all mankind: the next generation of denim

7 for all mankind are an American denim brand known for its premium quality and innovative jeans designs for men and women. Their Californian style, mixed with pioneering denim, has attracted fashionistas who are in search of the perfect jeans. And with the label's trailblazing fabrics, their denim is renowned for being less rigid and more comfortable, yet still extremely flattering. The brand has taken an essential wardrobe staple and turned it into an exclusive, must-have designer item. By using Italian and Japanese cutting-edge fabrics to create their jeans, they've improved upon a classic and sealed their position as an authority on premium denim; in fact, they created the market for it. This label knows how important good-fitting jeans are and design with that in mind. Helping their customers feel confident and look great, alongside jeans, this brand has expanded its collection and creates jackets, dresses, skirts and trousers – all oozing that signature LA aesthetic.

Behind the scenes of a cult-status brand

Born in Los Angeles in the year 2000, 7 for all mankind (often referred to as 'Sevens') began when founders Michael Glasser, Peter Koral and Jerome Dahan decided to make denim a premium product. They designed perfectly fitted jeans for women, made from high-quality fabrics, and filled a gap in the market for luxury denim. When they debuted, the brand quickly gained notoriety, and its proximity to Hollywood helped Seven for all mankind gain cult status. Appearing on celebrities such as Heidi Klum and Victoria Beckham, the brand managed to breathe new life into the denim industry by taking jeans from an everyday basic to a luxury item. Successfully introducing a menswear line in 2002, despite being a young brand, it became a leader in its field thanks to its imaginative use of denim. The brand ensures their label remains fresh through collaborations, such as a capsule wardrobe with Marques Almeida and a colourful collection with couture designer Giambattista Valli. Today, the brand continues to grow, appearing in 80 countries across the globe, expanding its ready-to-wear line with the help of creative director Simon Spurr, and celebrating its 20th anniversary.

Wearing seven for all mankind

Bringing this brand into your wardrobe is a real treat; their denim feels like a luxury and demonstrates precisely why these jeans gained such a following. Whether you're searching for a sleek skinny fit, a vintage shape or a bootcut, this brand offers you something different. Their jeans demand pride of place and, in fact, they're so likely to become a part of your day-to-day that it would be wise to invest in multiple pairs. Excitingly, this label continues to add to their ready-to-wear line, so stylish jackets or chic dresses are all a worthwhile seasonal buy. The label's versatility ensures you can dress up their pieces with heels or pair down with sneakers. With their dream fits and high-end finishes, 7 for all mankind refines your look.