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Asics – sport innovators and trendsetters

Japanese sports label Asics is one of the leading sports clothing and shoe brands that prides itself on a passion for high quality and performance. Immense comfort coupled with simple design ensure that your sneakers will carry you every step of the way, whether you choose something for leisure or professional use. Although the brand's sneakers tend to be more well-known, the clothes are just as appealing. The use of high-quality materials and sturdy stitching ensures that your outfit will outlast your performance, and the beautiful and bright, yet simple designs are sure to flatter any body type that wears them. When comfort meets appeal, bringing style to your training sessions has never been easier. Asics offers lines for both men and women, as well as kids; additionally, they carry a trainers range specifically for an evidently sporty look: Asics SportStyle with a men's and women's range.

A simple motto and a strong belief

It all began with one man. Mr Kihachiro Onitsuka started his venture when returning to Japan at the end of the Second World War. In 1949, he founded his shoe company ONITSUKA Shokai with just one goal in mind: to create shoes that nurture young people through sport. He changed the company's name to Asics, which is an acronym based on a Latin quote by the Roman poet, Juvenal. It says "Anima Sana In Corpore Sano", which means "you should pray for a healthy mind in a healthy body". This continued to inspire Mr Onitsuka, who went on to develop some revolutionary patented technologies, which are still used in the shoes today. A super-lightweight material, EVA, and a gel-based sole, aGEL (aka Alpha Gel), ensures top performance with a support that is likened to walking on clouds. From the 1980s, the brand has applied biomechanics to their shoe development, which makes the brand a top choice for most professional runners and sportspeople. Matched with their ground-breaking technologies, including a newer damping technology to prevent shock to your ankles, you can train knowing that your feet are being truly cared for.

Considering Asics for style and functionality

The care doesn't begin and end with your feet. Clothes by Asics are designed with your comfort and performance in mind, too. The stylish and simplistic designs give you the chance to look and feel great while you train. If you train in the streets or even in a gym, you'll definitely be noticed in your sportswear. Developed to be used inside and outside, consider a supportive sports bra paired with lightweight sports trousers. Treat your feet to some breathable socks to go with your funky coloured aGEL sneakers and you'll be good to go. If you find your training brings you out into the elements, top your outfit with a sleek windproof running jacket to protect you wherever your feet take you. Lovingly constructed with your safety in mind, the sports shoes will give you support for an astonishing 10,000 km. Your trainers will be there for you come rain or shine. When choosing a label that not only looks good but also looks after you, you can afford to feel like a winner.