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Forever New – celebrating feminine beauty through style

Forever New is an Australian international label that uses an effortless expression to create timeless pieces which honour modern femininity. Patterns with a touch of elegance and colourful blends adorn all lines. Curves are recognised with flattering cuts and true sizing. Striving to bring glamour to every day, most of their clothing designs have the trends of tomorrow in mind, which ensures timeless fashion in your wardrobe. With such attention to detail, they enjoy mixing different fabrics to give you fashion you can feel; think delicate embroidery, romantic lace and soft textures. Subtle frills, dainty ruffles and elegant bows are just some finishing touches added to the dresses, blouses and tops, giving something more flattering and complementary to your everyday style. Pops of colour here-and-there help to bring life to your look. If you have a petite body type, Forever New has a clothing range specifically designed for you – Forever New Petite!

Forever New – international fashion from Australia

Starting its journey in Melbourne, Australia, Forever New quickly became a much-loved international brand since its release in 2006 as a start-up retailer. Now, they have over 250 stores in ten countries around the world. A passion for feminine fashion united the founders, allied by their main goal: to help women feel confident and beautiful in every moment. As the label grew, so did its environmental awareness. Not only do they offer beautiful and affordable fashion designed to last, they believe it shouldn’t cost the earth. Soon, they began a focus of sustainable practises within every stage of development. Taking responsibility of their supply chain, they want to know where their materials have come from and whether employees of the supplier are fairly treated. They are actively working to reduce their carbon footprint by lowering their overall power consumption, even going as far as to recycle hangers. As a part of the Better Cotton Initiative, they are ensuring that fabrics are coming from ethical sources. Animal Welfare is a large part of their concern. Thinking of the world outside their label, they are partnering with charities to help to improve the lives of people in need all over the world.

Your new look with Forever New

Choose jeans and jumpers or knitwear for a casual day in the winter sun or A-line skirts with blouses for a bright office look. Finish off either with blazers or coats, depending on the weather. With just the right accessories, you can complete your outfit. Find bags for every occasion, from universal crossbody bags to gemstone-encrusted clutches. Feminine style means you can experiment with floral patterns to go for a block outfit or a classic feel. Blouses & tunics can be sported with jeans for a daytime date or even a day out with friends. Knitwear is a great cover choice during the spring, or you can bundle up with between-seasons coats when it’s a bit more chilly. Dresses are a great choice for a wedding or fun summer days around the city. The cotton material and flowy design can keep you cool even on the hottest days. Whatever outfit you choose, make sure to own the moment with Forever New.