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Forever Unique: affordable luxury womenswear

Clothing from Forever Unique will give you a taste of designer luxury without hurting your wallet. The glamorous fashion of the 90s inspires the clothing designs of this Cheshire-born brand. Famous for its curve-flattering evening dresses, styled with edgy cuts and rich tonal colours, their much-loved midi-dresses are made in a simple silhouette, leaving the bold prints to do the talking. You are sure to fall in love with their range of fabrics, from simple satin and lace to eccentric leather, glitter, and ruffles. Although Forever Unique started with wedding dresses, party, and evening wear, it has grown to incorporate a much larger audience. You can now find quirky, playful prints, bold puffy sleeves, power-blazers, body con dresses, and stylish loungewear. As well as summer wear, the fashion lines feature cosy knits and fur coats in beautifully understated neutrals. Their clothing incorporates a lot of earth-toned colours that are sure to fit in any wardrobe.

Where it all began

Founded in 2004, the luxury fashion brand has rapidly grown from a small venture in Manchester, UK, to featuring in Cosmopolitan and dressing celebrities, including the Duchess of Cambridge. According to the founder Seema Malhotra, the name "Forever Unique" represents her desire for a clothing line that is totally different. The brand aims to empower women with affordable and accessible designer fashion. At first, Seema and her husband Sandeep created a clothing line for glamorous party wear and prom dresses. The first collection was inspired by Victoria Beckham's figure-flattering yet elegant style and Roberto Cavalli's bold animal prints. Over the years, the fashion line has expanded to include wedding dresses, swimwear, plus-sizes, and even footwear. The brand has established an enormous fanbase and is a favourite of glamorous women all over the world. The label is the go-to choice for celebrities looking to shine on the red carpet and has been worn by Miley Cyrus, Paris Hilton, and Nicole Scherzinger, to name but a few.

How to wear Forever Unique

Fans of celebrity fashion will immediately fall in love with Forever Unique. Try swapping your classic LBD with one of their colourful cocktail dresses the next time you need something classy. You can style yourself up with strappy sandals and bold accessories or channel some Sex in the City by adding chunky boots or sneakers. Want something edgier? Opt for trousers in one of their unusual metallic snakeskin fabrics or go for the classic rock-chick look in leather. If you are new to the brand, you can dip your toe in their glamorous pool with one of their elegant evening dresses. Many of the brand's silhouettes are figure-hugging, but you can opt for shirt dresses with bold shoulder puffs for a more professional look. In winter, grab a funky jumper dress or jumper and pair it with thigh-high boots. Between the warm neutral ponchos and the bold fur coats, the Forever Unique online shop has something to liven up any wardrobe.