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GLAMOROUS – created for fearless females

On-trend and always affordable, GLAMOROUS is a fast-fashion brand which confounds expectations. With quality fabrics, a wide range of fits and a dedication to getting their edits out at speed, this is the label for fearless women who want the latest trends for less. Travelling the world for inspiration, their design team uses social media, pop culture and influencers to inform their edits. With innovative fabrics, exciting prints and beautiful silhouettes, these are must-wear styles at affordable prices. As they believe that fashion should be both individual and accessible, you will find a sustainable range, plus sizes aplenty and price points to suit every budget. Go smart to the office, dress up for a date, or dress down for doing absolutely nothing. Wherever it is you plan to go, and whatever it is you plan to do, you can do it fearlessly in this label.

British roots on a global scale

After graduating from Manchester University with an MSc in International Fashion Retailing, Kim Jin noticed a gap in the market. At the time, independent retailers were selling expensive brands with long lead times, so she focussed on making more wallet-friendly women’s wear at much lower prices – fast. Launched in 2007, GLAMOROUS expanded quickly in their first six months, moving from only selling through small retailers to supplying the big players on the market. Although you can find GLAMOROUS in over 30 countries, the design team and head office remain true to their Manchester roots. Despite their success, they’ve only moved two streets from their first premises. They release 7,000 new pieces every year; from jumpers & knitwear to jackets and jeans, you’re sure to find something that makes you feel invincible.

How to stay GLAMOROUS

This is the brand for making an impression, but you don’t have to stand out from the crowd if you don’t want to. Sometimes, it’s the subtlest nods that work the best, so start with one of their block colour or delicately patterned dresses, then pair it with the shoes that suit your day. Go for ballerinas for an ingénue vibe, classic boots or Chelsea boots for a more forceful aesthetic, or take yourself from the boardroom to the bar by stashing a pair of high-heeled sandals in your tote. And don’t treat coats as an afterthought – they can be a big part of your look. Depending on the season, choose a light fabric in a belted trench with wrist detailing for visual interest, or winter coats with a fleece lining for keeping warm and cosy. But don’t be afraid to break the rules – layer summer skirts over thick tights and chunky sneakers for some autumn Insta-chic, or wear a long-line jumper over a leather mini skirt for a bit of peek-a-boo cheek. Add a belt to nip in your waist, and you’ll be GLAMOROUS whatever the weather.