Motel: the young brand on the block
Motel is a vintage-inspired fashion brand for women with an affinity for original, eclectic style. They drop new styles faster than traditional brands ever have, keeping this online label fresh, modern and always on-trend. This brand leads the way in millennial cool and instagram-influenced looks, showcasing their seasonal offerings via their online channels. With hashtags such as '#motelrocks', their customers can use this avenue to display their own outfits, so it's no surprise the brand's online presence has helped them grow and gain followers from across over the globe. Their signature edgy style shines through in retro prints, short hemlines and floaty dresses. Many of their outfit options scream LA cool, and it's easy to see the west coast American influence across the entire label. Motel offers womenswear – with pieces guaranteed to make heads turn. They attract many influencers and celebrity wearers, giving this brand a real buzz.
The road trip that inspired a fashion brand
Motel was born during a road trip along the west coast of America, that its founders took back in the late 90s. Inspired by the vintage finds in thrift stores and independent shops along the coastline of California, MD Peter Giles noticed a gap in the market, and with his love of vintage-style fashion and an entrepreneurial spirit, he started this online. This edgy, impactful brand has been around for 15 years and in this time has become known for their vintage yet affordable outfits, and their quick turnaround of styles. Occasionally, the label will hold pop-up shops along trendy high streets where their customers can see the clothing in real life and choose in person, however, there is no denying they rule the online market – and prove you do not need a physical store to become a well-known name in the fashion world. They have won the prestigious Drapers Fashion Awards 3 years running, and they continue to be a coveted, must-have label.
How to rock the Motel look
This exciting label is destined for the closets of rule-breaking, risk-taking fashionistas who are ready for anything, with their line of comfy sweats just as popular as their going out range. In fact, this eclectic brand will fill gaps in your wardrobe you didn't even realise you had. If you're a lover of vintage-vibes, this label will satisfy your quest for individuality and style without having to search through the rails in vintage shops. This fun label knows just how to rock a party look, so check out their collection of form-fitting dresses or skirts for when you need inspiration, and build on the look by introducing a chic blouse or more casual T-shirt. As always, Motel adds a nod to LA cool with their floaty maxi dresses and easy to wear denim, for a more understated, low-key daytime look. Whatever you choose, Motel's retro-inspired collections and trend-setting styles will leave you looking insta-ready, all the time.