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OBJECT: The conscious collection with a creative edge

OBJECT is a Danish fashion label offering womenswear and accessories destined for the wardrobes of women with a stylish edge. This fashion-forward label has an accessible price point although their clothing has a high-end look with its luxurious fabrics and cutting edge designs. They do also offer premium pieces should you wish to invest. The collections offer something different; think maxi dresses with high slits, leather dresses with puff-ball sleeves, embroidered collars and jumpers with ruffle detail, there's always a twist. Loved by editors and stylists, the label's reputation for directional pieces has attracted a large social media following, using the hashtag #thewomancollective, their customers can showcase their purchases and become part of the movement. The brand believes that clothing can tell a story, and the narrative for the women they dress is cool, conscious and creative, who use fashion to reflect their unique personalities. As a company that celebrates women, you'll find an inclusive range of sizes, modelled by diverse women who express their individual style and inspire you to do the same. You can find ranges that are perfectly tailored to your body type in the OBJECT Petite and OBJECT Tall online shop.

History of the brand

OBJECT COLLECTORS ITEM, also known as OBJECT, was created in 2003 in Denmark. The brand's goals were high-quality clothing, creative design and sustainability, putting substantial effort into creating tomorrow's trends with sustainable, recycled fabrics. The label was snapped up by international retailer chain, Bestseller, a private, family-owned Danish company run by billionaire CEO Anders Holch Povlsen, and founded by his parents in 1975. The label sits alongside top Scandinavian high street brands and shares retail space with them across the globe, both in Bestseller and luxury department stores. The brand collaborates with modern muses for each new collection, they are all creative, confident and successful women with a story, wearing the label and styled by themselves. This is part of the brands #thewomancollective campaign, a celebration of different, vibrant women who embody the brand's message of individuality. Today, the label appears online, in-store in 38 different countries, and its collection of sustainable fashion is thriving. With its original looks, high-quality materials and directional designs, this label can complete with the best.

Wearing OBJECT

Adding this exciting label into your wardrobe can help to redefine your style. With pieces that encourage you to authentically express yourself, you can really experiment. For an evening look, this forward-thinking label has many statement options to choose from; try a stand-out jumpsuit with a faux-fur jacket and heels, or a structured dress accessorised with a leather belt and ankle boots for edgy-chic. The label gives the nod to its Scandinavian-cool heritage in their range of soft knitwear, perfect for cooler temperatures. Key to this label's ethos is sustainability, so check out their exceptional range of sustainable wear made using organic, recycled and innovative fibres. With the label's focus on high quality, take note of their bestselling tailored coats that look far more expensive than the price tag, a great addition to your wardrobe. With impactful designs that inspire women to rock their individual style, OBJECT has you covered for every season.