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PIECES: affordable fashion

PIECES celebrates the individuality and uniqueness of young women everywhere. With a distinctive European flavour, this clothing range is heavily influenced by Scandinavian simplicity. All the price tags are firmly in the affordable bracket – nothing in the collection will break the bank. It’s all about the hero garment with this brand – buying that one item that you can build multiple outfits around. And there’s no need to compromise on comfort, the tops, jeans and sweatshirts are all easy to wear. Focussing on laid-back clothing, the label has leggings, dresses, pullovers, skirts and shirts that are perfect for the weekend. The brand has its finger on the pulse of fashion and always ensures that the season’s most coveted styles are on offer. It’s for girls and women who don’t take life too seriously and want to have fun with their outfits. And to complete the look, a selection of belts, bags, gloves and scarves are part of the range too.

A Danish brand to the core

PIECES was launched in 2003 in Aarhus, the second biggest city of Denmark. The company was started to offer light-hearted fashion clothing to older teens and young women at a price that was budget-friendly. Today, PIECES is popular in Western Europe and is loved by women who want to create their own look and style. The brand is owned by the multi-billion group Bestseller – an international enterprise of 20 top fashion companies that includes Selected Femme, Jack & Jones and Vera Moda. Bestseller was created in 1975 by Danish entrepreneur Holch Provslen and is still owned by the family. It began as a small brand bringing the most sought-after women’s fashion to the high street. Over the years, the group expanded and added men’s fashion and childrens' wear as well. All the clothing has a European flair to it, a look that appeals to a worldwide audience.

PIECES is there for you everyday

Introduce something special into your wardrobe, like dresses in stunning prints or a maxi skirts in the cutest shades. Both will make a statement when worn with opaque tights and black Chelsea boots. It’s an outfit that mixes feminine shapes with masculine styles, creating an edgy look that’s really comfy to wear. Leggings with a leather-look finish contrast beautifully with soft, oversized jumpers or pastel-coloured sweatshirts. For afternoons with your mates, try a puff-sleeved top with ¾ trousers and a pair of ballet pumps – it’s a preppy style that ideal for day time events. A selection of essentials is available with this label, those everyday items that you simply can’t do without like plain long-sleeved t-shirts or dark dye skinny jeans. And when it comes to bras and briefs, there are pretty lacy versions included too. In fact, you can stock up on everything you need from PIECES online.