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SAINT TROPEZ: Add a touch of Scandinavian sophistication to your wardrobe

Despite its name, SAINT TROPEZ was not founded in France. In fact, this brand originated in Denmark in the mid-1980s; nevertheless, since its earliest days, it has been inspired by elegant French style. However, you don't need to live in the sunny south of France to enjoy these clothes. The brand takes French Mediterranean influences and twists them for a Northern European audience – so you'll find chunky knit jumpers, thick winter jackets and practical raincoats. The result is a perfect blend of French chic and Scandinavian function. In particular, you'll find that classic minimalism that has made Scandinavian design famous and sought-after all over the world. Style from SAINT TROPEZ is carefully understated. You won't usually find bright, bold colours here; instead, the tones are rich and deep, designed to help you develop your own sophisticated sense of personal style.

Go back to basics in style with SAINT TROPEZ clothing

The collection from SAINT TROPEZ is broadly divided into two halves: Classic basics and seasonal trends. For many women, the basics are the chief selling point of the brand. In this collection, you'll find the kind of everyday clothes that will see you go from work to the weekend in total comfort. The items made by this brand are always designed to be layered; in this way, you'll be able to stick with the same timeless pieces from spring all the way through winter by wearing them in different ways. For example, a lightweight knit polo can be styled under a classic blazer on cold days or worn with a miniskirt and bare legs when the sun starts shining. Many of these items are produced in neutral colours for greater ease of mixing and matching; if there are prints and patterns, they're usually total classics like simple stripes or spots. Don't expect anything too crazy, as it's all about sophistication here. Stick with the Scandinavian minimalist look or add a pop of personal colour by throwing on a bright scarf or letting your favourite statement jewellery do the talking.

Staying on-trend at all times

You'll still get some of the latest trends when you shop this collection – although again, they always have the brand's classic low-key style. Look for lighter colours to soften your wardrobe in spring and summer and experiment with deeper, richer tones when the autumn and winter season starts. All of these colours usually play well with the soothing neutrals that are a mainstay of the brand's basics collection. If you're not a dedicated trend junkie, these items allow you to dip your toe into the waters of what's in right now. You can still mix these pieces with classics, so you'll be able to retain your own personal style at all times. SAINT TROPEZ offers the stylish modern woman a chance to incorporate seasonal trends into her wardrobe.