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SUPERGA: the current trend-trainers

SUPERGA means versatility and comfort and everybody knows these are two key qualities in every outfit. We want our closet to be full of items that enhance our looks, make us confident AND let us have fun: this brand does exactly that. It initially gained popularity through its sport shoes, but their products are now an affirmed must-have. No more choosing between ease and style, because you can finally have both right at your feet. At the core, these "tennis sneakers" haven't changed: you can still count on their light but durable and flexible canvas upper, sustained by their comfortable signature vulcanised-rubber sole. Trends never rest, though, so if you're looking for a twist in your classics, you can add zest to them by choosing a different colour or go wild with the option of leather, espadrilles or metallic models. Their century-old experience is there to prove that old doesn't have to mean boring.

Rubber to royalty

The company was officially established in the early 1930s in Turin, as a progression of Walter Martiny's firm, F.R.I.G.T. In the previous two decades under a different name, the brand had already been producing a wide range of rubber products, with particular focus on boots to improve farmers' working conditions; the company later decided to switch entirely to footwear and released the SUPERGA 2750. This canvas shoe with vulcanised rubber soles is still their signature model and takes its name from a basilica overlooking the city of Turin. It quickly grew popular as a sportwear item and became a synonym for the company itself, which was officially rebranded in the mid-30s. Through the years this Italian mark faced countless ups and downs, hitting rock-bottom in 2001. Acquired by Basic Net and sold across America by Steve Madden, it has risen again as one of the most popular fashion items, gaining the likes of models, actors but especially members of the British royal family. What more reason do you need?

SUPERGA: Made to keep up

Smart casual is the all-around dress code these days, fitting every occasion and every location. Whether you're attending a job interview, after-work drinks, a dinner or just spending an afternoon running errands, you can never go wrong with this style. Through the years the brand became and stayed a guarantee, able to match all casual outfits without forgetting different fashion taste and personality. To put it simply, they're comfortable and light to walk in, breathable and durable, fun to wear and to look at. They adapt to all your needs: wear solid-colour casual sneakers with wide-leg trousers and blouse for a business meeting, or patterned fashion booties to match a mini skirt; both sneakers high and low look great with skinny jeans and shirts & tops, and you should definitely pick a pair of rope-wrapped linen shoes to go with one of your favourite summer dresses. With SUPERGA you'll always fit in – so get your trend trainers now online on ABOUT YOU.