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Discover the first collection now

Discover the first collection now Daahls by Emma Roberts co-created by ABOUT YOU
Daahls by Emma Roberts co-created by ABOUT YOU98

Rodeo with a vintage twist

Actress and producer Emma Roberts launches her first exclusive collection with ABOUT YOU. The collection mirrors a ready-to-wear western flair with academia aesthetics touches and epitomises Emma’s taste: Cool, preppy, and playful with a vintage touch. It features a range of matching sets in retro prints and patterns, trendy jumpsuits, double-the-denim-double-the-fun pieces, micro shorts, and playful tops – a stylish balance of rodeo elements and a funky 50s charm. The collection has an array of colours from your everyday neutrals to accents of pink, red, and denim blues. It includes a range of materials such as cotton, lyocell, and linen. The dreamy details include vintage washes, contemporary cuts, statement collars, bows, ruffles, and some book club prints. Want to spice up your wardrobe? Shop the charming collection now!

Discover the first collection now Daahls by Emma Roberts co-created by ABOUT YOU