SKECHERS – comfortably casual
SKECHERS is an American brand born in California in 1992. The label offers innovative and stylish shoes for sport, work or playtime while focusing on the latest trends and needs of the wearers. As a leading athletic brand, they have been endorsed by celebrities and sports icons alike. From shout-outs by Kim Kardashian to commercials with Professional Football Hall-of-Famer Howie Long, SKECHERS has a shoe for all types of wearers. Their WORK Footwear line brings safety and comfort to a whole new level with boots and sneakers for professional men and women that offer slip- and water-resistance, breathability and all-day wearability with the use of in-built memory insoles. Their designs are sleek and practical, making sure you look good while you train, work or play. Even their extensive kids’ range includes swanky light-up heels so you always know where they are. Such bright and funky designs for all members of the family make this the label for supported feet with a fun twist.
The evolution of SKECHERS
The quirkiness of the designs has been a large part of the brand since the beginning. From funky to punky, SKECHERS have always offered shoes without borders. A kids’ range was introduced in 1997, boasting fun and individuality for boys and girls. While the label began with a focus on casualwear, they soon developed sneakers for sport for their Performance range – for the perfect support when doing high-impact sports! They quickly became a universal label with shoes for all occasions calling for a casual or smart/casual look. Not stopping there, the brand recently introduced new fit styles (which they lovingly name 'stories', making it about your own); if catering to a classic, relaxed or wide fit wasn’t enough, they’ve now included an arch fit to their repertoire. Although they’re growing in leaps and bounds, the label hasn’t forgotten why they make shoes in the first place: helping you find the best fit and the best design. But as SKECHERS matures, so do its goals. Not only do they want the best quality for you, but they also get materials from reputable sources, including those who follow child-labour laws. Fairness to employees, the environment and production are an important part of the brand and its identity.
SKECHERS for work and play
Keeping quality in mind, it’s easy to find the right look for your day. The label has got you covered with low sneakers and light and breezy linen shoes for a busy day at work or a day at the park. Heading out for a hike? Lace-up booties will support you every step of the way. Heading to the beach this summer? Sandals and sports shoes are fun and easy, with a light feel and bright colours that you can match to any summer outfit. Even if you’re heading to the gym or going for a run through the city streets, low sneakers offer cushioning, lightness and breathability to keep your feet feeling good and protected. What’s more, you can look great doing it in SKECHERS eye-catching designs.
