SLOGGI – sexy yet durable
There's nothing worse than finding those sexy undies and, oh no! They ride up and get uncomfortable very quickly. Well, no more! SLOGGI has the solution! Made a household name for many because comfort and shape could survive multiple washes, the brand still offers a high level of comfort and durability with new sleeker and lighter fabrics. You'll even find surprisingly flattering and sexy numbers to help you release your inner animal. Some matching sets and yummy bodysuits will leave you feeling just as delicious at the end of the day than when you put them on in the morning. If you're in the mood to feel as though your underwear is completely weightless, the 'Zero Feel' technology will help you feel like you're walking around commando while keeping your blouse from becoming untucked.
A history of comfort
Established in 1979 by a husband-and-wife team, SLOGGI only sold women's briefs in its early years. When introduced to the French market in the 1980s, marketing relied heavily on promoting its "revolutionary cotton briefs", emphasising comfort over anything else. Due to the brand's rising success, a men's range was added in 1986. In 2005, the company recruited French tennis legend Yannik Noah as the ambassador for their men's clothing, resulting in a considerable boost in their sales. More than a billion items have been sold since SLOGGI's inception, clearly demonstrating that customers seek clothing that "fits like a glove" – a phrase they used in their UK marketing for many years. The level of comfort that their clothing offers is thanks to an extra-thin fabric of more than 90% cotton with Lycra added to make up the rest. Owned by Switzerland's Triumph International, Sloggi has the backing of a fashion giant founded in 1886, giving the brand all it needs to achieve further success.
There's a SLOGGI for everything!
Who can argue that when you feel good, you look good? That's what makes the brand's underwear the choice for you. Sweat from the day will no longer be a problem when you go for a date straight from the office. The breathability and quick-drying elements of the fabric will ensure you feel confident long after the day has ended and your night has begun. Don't be surprised to find sports bras with 'ZERO FEEL' technology, either – they are also available in plus sizes. Exercise with breathing restrictions can now be a thing of the past. Flattering and well-fitted, you can run, lift weights or simply perform yoga and it feels as if you've got nothing on! Look to colourful shirt bodies if you want to feel vibrant and sexy. As a weekend choice, you can wear them under a breezy summer dress, or even underneath jeans. Be daring and have the tucked-in look with an open cardigan or brightly coloured blazer for special occasions, or throw on a blouse or T-shirt if you're bumming around the house. No matter the situation, you can be sure that SLOGGI can make you feel free and comfortable every day of the week.
